Last month, our executive team gathered in Boise for our annual planning session.

Outside of identifying organizational priorities and charting the company's product roadmap, a key deliverable was to define Joule Case's 5-year vision. A vision statement focuses on tomorrow and what an organization wants to ultimately achieve. A mission statement focuses on today and what an organization does to achieve it. The best vision statements incorporate some sort of definable objective that can be measured.

Our mission is to provide portable power where you need it. So then, what would be a 5-year vision that is specific enough to help guide our internal decision-making, big enough to raise the stakes for our business, and matter enough to the people we ultimately want to serve?

In navigating these requirements with our team, we got back to our 'why'. And that's to eliminate carbon emissions. On a large scale, the elimination of these pollutants could help us turn the tide in the battle against climate change.

With that, we are committed to eliminating 1,000,000,000 pounds of CO₂ emissions by the end of 2028.

1B. 1 Billion. 1 x 10^9. That's a BIG number—especially when considering that we've only offset an estimated 1,129,199 pounds to date. But, it's an important number with a lot built into it. If we are successful at achieving this goal, we will have gained tremendous business success and have made a meaningful impact on global sustainability in the process.

To give you an idea of what the elimination of that much CO₂ would look like, here are a few equivalencies:

Over the course of 2023, we'll be rolling out a variety of initiatives aimed at supporting our own sustainability benchmarks, as well as those that help us push toward our 5-year vision.

Happy New Year, Joule Case family! We’re so proud of all we’ve accomplished in 2022—and while we’re hard at work gearing up for an even more successful 2023, we believe it’s just as important to take a moment and celebrate just how far we’ve already come.

To say that 2022 was a huge year for our business would be an understatement. Over the past 12 months, we’ve made significant progress towards our ultimate goal: to give people the ability to power anything, anywhere.

Today, we want to walk you through some of the biggest things we accomplished in 2022. A few of the things we’ll cover:

Let’s dive in.

Product launches + new IP

This year, we successfully deployed three new products: the Li6K Pro battery station and its two cousins, the Li5K Base-S and Li5K Base-M. All are excellent options for food trucks and mobile entrepreneurs; they’re also great backup power sources for the most essential appliances in your home (like refrigerators, freezers, and more) in the event of a power outage.

We also had four new patents granted this year, further solidifying Joule Case as the industry leader when it comes to clean, efficient, modular energy storage. That brings our team’s total number of patents granted to an incredible 13 patents granted and 10 more patents pending—and we’re just getting started.

On the macroeconomic level, we’re excited to announce that all Joule Case energy storage products now qualify for a 30% tax credit, thanks to the Inflation Reduction Act (IRA) that President Biden signed into law earlier this year. The new law makes switching from noisy, polluting gas generators to a Joule Case solution a no-brainer, especially for small business owners.

Finally, we’re pleased to report that as of this writing, our products have helped customers offset 1,076,944 lbs of greenhouse gas emissions and counting—the equivalent of 37,433 car-days offset.

A strategic pivot that’s already paying off

When we first launched Joule Case back in 2015, one of our main focuses was providing a clean, quiet, customizable power solution for music festivals and other outdoor events. It was (and remains) a hugely successful pursuit; we locked in a $100M letter of intent with Insomniac Events, the organizer of Electric Daisy Carnival (EDC) and many other events with hundreds of thousands of annual attendees.

We’re not going to stop working with big events like these—but over the past year, we’ve identified a new market that’s even better suited for our products: small businesses and enterprise.

Joule Case’s battery systems are perfectly designed for this category of business, and especially ideal for mobile entrepreneurs and food trucks. First of all, they’re modular by definition—so whether our customer is powering an ice cream cart with a single freezer, or a massive operation with dozens of heavy-draw appliances, they can customize a solution that perfectly fits their needs without spending the cash on extra power they don’t need.

Replacing traditional gas generators with Joule Case units has another huge benefit to these types of businesses: the complete elimination of stinky gas fumes. Not only are those fumes harmful to the environment… they also detract from the sensory experience our clients aim to create. That gas smell can completely ruin the aromas and flavors of street food. Switching to power that’s greener, quieter, and odor-free is an absolute no-brainer—especially considering that 30% tax break we just mentioned.

Our decision to focus more on SMBs and enterprise has already begun to pay off. By selling directly to small business owners and operators, we get to do business without a middleman—which means better profit margins for us, immediate cash flow without payment terms, and a better overall experience for our clients.

Revenue + traction

2022 was a banner year for Joule Case in terms of traction. We recently surpassed $1.8M in lifetime sales—representing 500%+ year-over-year growth compared to 2021.

Joule Case revenue growth year-by-year

In addition to all the work we’ve done to expand the business itself, we also got tons of media attention and exciting event placements this year. In the interest of keeping this section short and sweet, here are just a few examples of the press + brand recognition we got in 2022:

This is just a small slice of all the events and coverage we were thrilled to be part of in 2022. Things are heating up here at Joule Case—and we’re rising to the challenge with a newly-expanded team of all-stars.

Team growth + key hires

In 2022, we grew the Joule Case team from 7 people to 14—effectively doubling our capabilities while still keeping our operations lean and mean. 

We’re especially excited about two senior-level roles we filled this year. First, join us in welcoming our new VP of Sales, Justin LeVrier. Justin is a globally-recognized sales expert with an incredibly impressive track record at goliath companies like Mercedes-Benz, Cardone Enterprises, and more. Learn more about Justin and his plans for Joule Case here.

We’re also thrilled to introduce you to our new CFO, Chris Olsen. Before joining the Joule Case family, Chris was the COO and CFO for Bodybuilding.com for nine years. We’re so honored that he decided to join us after such a long and successful tenure.

Of course, none of these critical additions to our team would have been possible without the support of our investors and advisors.

Funding updates + what’s next

As many of you know, we closed our first equity crowdfunding raise in April 2022. The round was a smash success and was significantly oversubscribed—which is part of why we decided to launch a second, bigger raise immediately afterwards.

Other factors played into the decision too. For starters, our strategic pivot towards SMB clients effectively expanded our TAM by 5X overnight; we also experienced an incredible sales boost, generating 500% growth in the two months following our initial raise’s close date. 

What’s really exciting about our current raise is that we decided to offer it at effectively the same terms as our previously oversubscribed round—which means that even if you missed out last time, you can still claim a seat at the table for more or less the same price our investors paid a year ago.

That being said, our current offering will only be open for a few more weeks. We’re planning to close down our raise in late January… and after that, the plan is to pursue commitments from traditional VC. In other words, this might be the last opportunity to join us on our journey before we head for our next financing round.

If you already follow our offering on Wefunder, you’ve had a front-row seat to our 67 updates and counting; if you don’t follow us yet, you can catch up here. We have more updates coming before the end of our campaign, so be sure to click “Watch for Updates” on our deal page so you don’t miss a thing.

We’re also excited to invite you to our live year-end webinar on January 10, 2022. We have plenty more updates to share at this exclusive event, and hope you’ll join us in celebrating a record-breaking year for Joule Case. Register for free here. Can’t wait to see you there! 

Cheers to another fantastic year,

The Joule Case team

Powered by Joule Case battery technology, Insane Impact now offers clean energy options for customers

Urbandale, Iowa (Sept 20, 2022) – Insane Impact, the nationwide leader of LED Screen Trailers and Video Walls, announced a new off-grid, battery-powered solution for its state-of-the-art displays through a new partnership with Joule Case. By adding Joule Case’s flexible, patented battery system and expertise, Insane Impact’s display solutions can now be powered by renewable energy sources for the first time to minimize the carbon footprint, enhance flexibility and remove the noise and fumes of gas generators.

Insane Impact LED displays have elevated some of the most prestigious live experiences, from globally recognized sporting events to music festivals to experiential installations for the world’s leading brands. With a range of clientele seeking to push the edge of what’s possible, many are also looking to reimagine the energy supply to cleanly power their events and in-person displays.

"From day one, our focus has been to enhance experiences for our customers and their audiences with industry-leading LED solutions, and this is another substantial step forward on our mission," said Tod Puetz, Founder and CEO, Insane Impact. “By partnering with Joule Case to create battery-powered LED Displays, we are not only removing emissions and minimizing the carbon impact, we add flexibility to where and how we can use our displays while removing the background noise of traditional generators. It really is about elevating the experience for everyone, and we couldn’t do that without Joule Case.”

Joule Case has extensive experience in the live event and hospitality space, helping to power globally recognized music festivals and independent food truck operators across the United States. The portable energy provider has targeted mobile brand activations and experiential marketing as a natural extension to its partnerships, a space that Insane Impact continues to lead in across several industries and notable brands.

"The name Insane Impact alone speaks to the drive and desire of Tod’s team to be the very best at what they do," said James Wagoner, CEO, Joule Case. “We are thrilled to find partners as passionate about providing the best options for their customers as they are, and look forward to innovating together and providing emissions-free energy whenever and wherever their customers need it. We know how to deliver on that promise.”

About Insane Impact

Insane Impact is the nationwide leader of LED Screen Trailers and Video Walls. Their "think like the customer" mentality enables them to create new and innovative products that transform experiences. Their mission is to deliver first-class service with state-of-the-art products that create lasting impressions.

About Joule Case Inc.

Joule Case provides power where you need it when you need it, with flexible, patented battery systems that easily scale for a variety of power applications. The company was started in a Boise, Idaho garage by James Wagoner and Alex Livingston, fueled by their shared passion to enable clean and renewable energy to reach more people. They have spent years developing the unique stackable, portable, scalable, easy-to-use battery system now powering live events, food trucks and several other applications across the United States. The flexibility and adaptability of Joule Case systems can be combined together to make larger battery systems with minimal engineering and installation time.

Media Contact

Chad Biggs
Red Sky
[email protected]
208.996.0710

Awards event recognized organizations that are transforming industries and shaping society.

Los Angeles, CA (November 11, 2022) – Patented battery system provider Joule Case received the first-ever CleanTech Deal of the Year recognition at the inaugural 2022 Equity Crowdfunding Awards gala last night. The awards ceremony was the foundational event of the 2022 Equity Crowdfunding Week, a three-day showcase of leaders, founders and investors involved with the crowdfunding industry.

Nominees for each award were determined by quantitative and qualitative factors detailed by the KingsCrowd rating and analytics platform, and then opened to public voting to determine the winner.

"This is a validation for our investors, our team, our customers and everyone who believes in our vision and ability to transform industries with flexible, scalable and emission-free energy sources," said James Wagoner, CEO, Joule Case. “Our momentum and increasing success in current and emerging markets would not be possible without your support. We also want to thank KingsCrowd, StartupStarter and everyone who made this event possible to bring together and recognize incredibly inspiring companies.”  

Earlier this year, Joule Case completed a successful crowdfunding campaign that raised $1,127,379 and attracted 920 investors. It then opened a new $4M round on Wefunder to raise a total of $5M to expand into new markets where clean, safe, and cost-efficient renewable power is a strategic priority and an ideal match with the company’s portable, emission-free energy storage expertise and product line.

The company has recently partnered with Insane Impact, to offer a new off-grid, battery-powered solution for its state-of-the-art displays which have elevated some of the most prestigious live experiences from globally recognized sporting events to music festivals to experiential installations for the world’s leading brands. Joule Case is also partnering with Dronedek to provide emissions-free power to its “mailbox of the future” products that deliver a secure deposit receptacle for autonomously and traditionally delivered packages.

Prior to the awards ceremony, Joule Case also participated in a cleantech industry roundtable to share insights about the future of clean energy from those “shaping the industry from within.”

About Joule Case Inc.

Joule Case provides power where you need it when you need it, with flexible, patented battery systems that easily scale for a variety of power applications. The company was started in a Boise, Idaho garage by James Wagoner and Alex Livingston, fueled by their shared passion to enable clean and renewable energy to reach more people. They have spent years developing the unique stackable, portable, scalable, easy-to-use battery system now powering live events, food trucks and several other applications across the United States. The flexibility and adaptability of Joule Case systems can be combined together to make larger battery systems with minimal engineering and installation time.

Media Contact
Chad Bigg
Red Sky
[email protected]
208.996.0710

Enthusiasm for policy to support clean and advanced clean energy technologies has swelled in recent years, becoming a mainstay campaign promise regardless of region or political affiliation. Leaders at the national stage may still quarrel about the best way to support emerging energy technologies, but recognition that government action can and should speed up the types of technologies that will keep the grid reliable, prevent the worst threats of climate change, and maintain affordable power for customers is finally pervasive.

That reality has been abundantly clear in recent years of elections and notably in landmark government actions enacted in recent years, months, and weeks. Particularly, much of that focus on energy policy has thankfully widened to thoroughly include energy storage, battery technologies, and associated component manufacturing. In fact, government officials have implemented new measures at a rate and breadth previously unseen such that casual observers may struggle to keep track of it all.

As a leading provider of unique, portable battery solutions that benefit businesses, homes, and even the grid, Joule Case has been keeping a close watch on these developments. And we’re here to let you know that: Yes—recent energy policy achievements are going to enhance the already great outlook for Joule Case as an energy storage leader. But the reality of how and where that support is coming from goes deeper than the oversimplified sound bites you may be hearing in the news.

With that in mind, this article breaks down the recent jam-packed months (and longer) to highlight how recent policy developments have come to position a battery provider like Joule Case for a bright future.

By the Numbers

Looking at just these three buckets of spending alone (recognizing other areas of funding exist in other parts of the government, as well) presents companies like Joule Case with up to $25 billion of opportunity from which to benefit.

Digging Into the Specifics

Much of the funds above that are actively available for energy storage projects, whether via tax incentives, grants, publicly funded R&D, or otherwise, are grouped along with other eligible technologies. For example, a given grant program may allocate $100 million that can be allocated to a certain number of battery, solar energy, and wind energy projects, but the breakdown of how much of that goes to energy storage vs. the other categories depends entirely on what companies bid and win for those funds.

To bring some more clarity as to the type of opportunities available to battery projects and companies, the following sections break down some of the specific provisions and measures that are most likely to benefit the world of energy storage.

Federal Legislation

The headlining action from the U.S. government recently, no doubt, has tended to come from recent legislation passing through Congress. With the power of the purse, Congressional leaders have had the opportunity to demonstrate a commitment to energy storage by funding projects, creating incentives, and more.

Inflation Reduction Act

Signed into Law by President Biden on August 16, 2022
White House ‘By the Numbers’ Summary

The main event of all recent federal energy action recently, of course, was the Inflation Reduction Act (IRA) of 2022, which passed in August after months of debate, previous iterations of the bill that never gained the necessary momentum, and a growing sense of uncertainty as to whether the Biden Administration would be able to push anything through the narrowest possible majority in Congress.

Ultimately, the largest energy and climate bill in U.S. history (which brought $369 billion in energy and climate funding) passed, with energy storage being one of the key beneficiaries, in the form of the following:

Standalone Investment Tax Credits (ITC): Such investment tax credits were previously responsible for much of the rapid growth of the wind and solar sectors over the past 15 years, but similar tax credits were previously unavailable to energy storage projects unless they were paired on-site with eligible renewable generation. The ITC for which standalone energy storage projects are now eligible amounts to 30% of the project’s total installed costs. Further, this tax credit is eligible to grow by an additional 10% if the manufacture of such equipment meets certain labor standards and exceeds a threshold of American-made materials being used. The IRA also spells out an additional 10% in clean energy tax credits for projects located in companies that see main economic drivers being pushed out by the energy transition (e.g., those who rely on coal plants, oil drilling, or other fossil fuel businesses being displaced).

All Joule Case energy storage products, including the new Li6k Pro, qualify for a 30% Federal Investment Tax Credit.

These standalone tax credits have been years in the making, with the first federal proposal of such a credit coming from New Mexico Senator Martin Heinrich back in 2016, but the passage has been an uphill battle. The growth in the energy storage market despite those tax credits not previously materializing demonstrates the power of the technology, which will only be accelerated now that such incentives are on the books.

Joule Case in particular will benefit from these new opportunities for energy storage standalone projects, as the portable nature of its product offerings makes them inherently standalone. Further, the deployable and mobile ability of Joule Case installations makes them primed for the aforementioned communities being impacted by the energy transition. Finally, as Joule Case continues to source more of its more responsible, American-made components for our products, higher levels of tax credits will add even more benefits.

Lastly, another benefit of the IRA is that the energy storage tax credits are completely technology agnostic, rather than prescriptive of lithium-ion batteries or any other narrowed-down technology. This provision means the same tax credits can apply to new and emerging battery technologies as well, the type of flexibility that perfectly positions Joule Case’s unique model of interchangeable and rapidly advancing models.

Overall, the Inflation Reduction Act provides much-needed certainty for the energy storage market, as certainty is perhaps the most valued currency for investment and ramping up of any clean technology project

CHIPS and Science Act

Signed into Law by President Biden on August 12, 2022
White House Fact Sheet on CHIPS and Science Act

The passage of recent climate-focused legislation has been a boon for Joule Case and its customers.

With the IRA stealing the spotlight, it’s easy to overlook the impact that the major legislation from just a few weeks prior would have in the CHIPS and Science Act. Specifically, this legislation unlocked $50 million per year from 2023 through 2027 to support research in energy storage technologies, with the goal of making U.S. manufacturing capabilities more competitive with overseas manufacturers that dominate the space.

For a company like Joule Case that seeks to get as many components as possible from the more reliable domestic supply chain, this type of support from legislation means that the costs of doing so will go down. In doing so, that cost savings can then be passed to the customer who can get products to fit their needs without having to worry about potential supply chain interruptions or price spikes.

Executive Action

Certain powers of the Executive Branch don’t require Congressional approval, and as the largest supporter of the clean energy transition that’s ever sat in the Oval Office, the Biden Administration has shown a commitment to supporting the energy storage sector and prioritizing the role that storage must play rather than focus on just renewables.

Executive Order Catalyzing America’s Clean Energy Economy Through Federal Sustainability

Issued on December 8, 2021
White House Fact Sheet on Executive Order

The Executive Order on Catalyzing America’s Clean Energy Economy Through Federal Sustainability that President Biden issued in late 2021 included nods to the Administration’s goals of being 100% carbon-free energy for federal facilities by 2030, and as one of the provisions, it included an outline of how battery energy storage systems would be used on military bases. Opening up these types of federally run facilities to energy storage is a key way the government can and will build up an even greater marketplace for energy storage technologies like those from Joule Case.

Memorandum on Presidential Determination Pursuant to Section 303 of the Defense Production Act of 1950

Issued March 31, 2022
Text of the Memo

Earlier this year, President Biden Issued a memo invoking the Defense Production Act, specifically to boost critical mineral supplies needed to meet clean energy needs. This action included a push to unlock U.S. mining capacity for lithium and other battery-specific materials that will continue to make more secure, reliable, and ultimately affordable the types of supply chains needed for battery production by Joule Case and its peers.

Federal Funding and Projects

The following projects being funded by federal action aren’t highlighted to suggest they are specific opportunities for Joule Case to receive direct funding, but instead, the variety and steady stream of such funding becoming available demonstrates the direction that federal action is going in propping up the energy storage market today, increasing the inevitable penetration onto the grid. Joule Case will continue to be a part of that story, and as these projects play out Joule Case will benefit from reduced component costs, increased incentives for buyers, and generally more opportunities for energy storage projects to be implemented across different industries and regions.

Energy Storage Grand Challenge Roadmap

Issued on December 21, 2020
Department of Energy Homepage for the Roadmap

At the beginning of 2020, the U.S. Department of Energy (DOE) released the Energy Storage Grand Challenge (ESGC), with its official roadmap coming out in December of that year. This challenge represented the first-ever comprehensive energy storage strategy from DOE, and the ESGC comes with specific goals for energy storage performance and cost reductions by 2030, which ensuing energy storage funding is meant to support.

The Long Duration Energy Storage Shot

Announced on July 14, 2021
Secretary Jennifer Granholm’s Announcement

The Long Duration Energy Storage Shot was announced by DOE with a goal of bringing multi-hour storage costs to a nickel per kWh by 2030, a 90% cost drop. This aspiration is part of the Energy Earthshot Initiative more broadly and frames the overall outcomes expected in the coming decade for batteries in the United States.

Grid Storage Launchpad

Announced on April 21, 2022
DOE Announcement

DOE’s Office of Electricity partnered with the DOE's Pacific Northwest National Laboratory to build a $75 million facility known as the Grid Storage Launchpad. This facility will be designed to “accelerate the development and deployment of long-duration, low-cost grid energy storage.” Experts at the Grid Storage Launchpad will test new technologies, basic materials upgrades, and prototype new initiatives. Expect the Grid Storage Launchpad to start operations in 2025, at which point more advanced, efficient, and affordable battery technologies will readily become available.

Battery Materials Processing and Battery Manufacturing Initiative and the Electric Drive Vehicle Battery Recycling and Second Life Initiative

Issued on May 2, 2022
DOE Announcement

DOE made available $3.1 billion in funding for battery and component manufacturing efforts, along with recycling and reuse, via the Battery Materials Processing and Battery Manufacturing initiative and the Electric Drive Vehicle Battery Recycling and Second Life initiative. By bolstering domestic production and recycling, DOE seeks to provide a boost to U.S. stakeholders all along the energy storage supply chain, while incorporating sustainability and domestic investment in these supplies.

Long Duration Energy Storage for Everyone, Everywhere

Announced May 12, 2022
DOE Announcement

DOE has also put forth a $505 million initiative called Long Duration Energy Storage for Everyone, Everywhere to bring long-duration (10+ hours) energy storage projects to commercialization over the next four years. The target is to bring small-scale, behind-the-meter pilots to fruition, while overall reducing the barriers to entry.

Lithium-Ion Battery Recycling Prize

Phase III winners were announced on June 21, 2022
DOE Announcement

DOE and the National Renewable Energy Laboratory (NREL) have moved to Phase III of its lithium-ion Battery Recycling Prize this year, originally launched in 2019 but now moving to the designing of real-world pilots for battery recycling technologies. The goal of this initiative is to enable the recapture of up to 90% of the lithium-ion from used batteries to be recycled and reintroduced to critical supply chains.

Preventing Outages and Enhancing the Resilience of the Grid

Announced July 6, 2022
DOE Announcement

As a part of the Bipartisan Infrastructure Law passed in late 2021, DOE kicked off the Preventing Outages and Enhancing the Resilience of the Grid program that was to grant $459 million to States and Tribal Nations to improve the resilience of the grid. One of the key components of this was integrating distributed energy resources like batteries as a critical tool for grid reliability.

Solar and Wind Grid Services and Reliability Demonstration

Funding was announced on August 2, 2022
DOE Announcement

DOE’s Solar and Wind Grid Services and Reliability Demonstration funding will offer $26 million for up to nine different projects that demonstrate the success that solar, wind, and/or energy storage can have on running the grid. These funds will be available for grants of projects at least 10 MW in size, as well as transmission-based projects.

Regulatory Actions

Existing regulatory bodies in the energy industry have likewise been observing the energy storage trends and the future needs of the grid to integrate energy storage solutions more rapidly, creating opportunities themselves as appropriate.

FERC Commissioner Comments on Energy Storage

Comments made at CLEANPOWER 2022 Conference on May 17, 2022
Press Coverage

The Commissioner of the Federal Energy Regulatory Commission (FERC) expressed during the CLEANPOWER 2022 conference that FERC would be investigating challenges currently in the way of energy storage installations participating in wholesale markets when paired with wind and solar, in addition to current requirements that allow storage participation in such markets.

FERC Proposal to Improve Generator Interconnection Procedures

Issued on June 16, 2022
FERC Proposal

FERC then made some more waves in trying to reduce the red tape facing energy storage projects with its proposal in June to require transmission providers to adopt a protocol of ‘first-ready, first served’ to bring energy storage projects online more quickly.

State Level Action

Before the passage of the Inflation Reduction Act, advocates would be hard-pressed to find examples where the federal government was really the leader in clean energy action, as for many years state-level governments have taken the lead while Washington DC continued to get bogged down by gridlock. While energy storage and clean energy advocates no doubt celebrate the long-awaited leadership from the federal government, state actions continue to be a key driver all the same.

California Approval of Energy Storage Projects

Announced on May 20, 2022
Press Coverage

California regulators have been continually approving new energy storage projects to come online and provide boosted reliability and quality of power, including five separate energy storage contracts from Southern California Edison for nearly 500 MW.

Texas Plan for Virtual Power Plants for Reliability

Coverage on May 26, 2022
Press Coverage

With Texas still analyzing the perfect storm of influences gone wrong during 2021’s Winter Storm Uri that caused massive blackouts, state officials have been looking at the possibility of using residential owners of energy storage installations to create virtual power plants that can boost the state’s grid reliability during times of strain and challenges.

Illinois Procurement for Energy Storage Projects

Coverage on July 12, 2022
Press Coverage

Illinois implemented a state procurement strategy aimed at repurposing retired coal plants as readily convertible sites for solar+storage projects, with an initial rollout at six different sites for such projects to go along with five that were for standalone energy storage.

Outcomes and Forecasts

Lastly, the actions listed above and actively ongoing have provided the backing for enthusiasm, growth, and future benefits in the energy storage sector. While many of these policies and funding actions will take years to be fully implemented and realized, the results are already being recognized today.

Record Energy Storage Installations in 2021

Data Published on July 27, 2022
U.S. Energy Information Administration Coverage

DOE’s bean-counting wing, the Energy Information Administration (EIA) has been observing the rise in utility-scale energy storage in recent years, with installations on the U.S. grid rising from 1.4 GW in 2020 to 4.6 GW as of the beginning of this year, led by price arbitrage opportunities and storage paired with solar energy generation. This momentum was entrenched before the landmark IRA provisions were known or enacted.

Energy Storage Installations Soar Despite Supply Chain Challenges

Published June 15, 2022
Wood Mackenzie’s Solar Storage Report

As with many parts of the economy, supply chain challenges arose for energy storage that put a damper on some projects being ready for rollout and implementation. Despite those unavoidable economic, geopolitical, and pandemic-related shortfalls that undoubtedly impacted the energy storage sector, the U.S. Storage Monitor report highlighted that grid-scale storage projects quadrupled in the first quarter of  2022 compared with the year before, beating out the results from 2021 as a whole, with California, Texas, and Puerto Rico being among the leaders.

Norwegian Battery Maker Accelerating U.S. Manufacturing Plans In wake of IRA

Coverage on August 10, 2022
Press Coverage

The Inflation Reduction Act is already providing the needed boost to the U.S. energy storage market, such as a Norwegian battery cell producer, citing the IRA as a reason, accelerating its plans to develop U.S. manufacturing capacity.

IRA and Other Recent Policy Bolster Future Energy Storage Projections

Coverage on August 12
Press Coverage

Wood Mackenzie forecasts the U.S. as a leader in energy storage and projects the nation to have 600 Gigawatthours (GWh) of capacity installed by 2031 (average addition of 54 GWh per year to reach a total peak power capacity from energy storage of 27 gigawatts [GW] added in the year 2031). Another view: Wood Mackenzie’s forecast projected only 100 GW of grid-scale storage installed from 2022-2031, but now that forecast has grown to 122-135 GW with the inclusion of recent policy wins.

At the turn of the 21st century, solar energy technology existed but it was far off and still futuristic. In fact, it wasn’t until 2010 or so that solar panels started to pop up on the rooftops of homes and businesses more noticeably and in utility-scale solar farms, and then ultimately seeing exponential growth. Driven by solar installation prices that are about three times cheaper than they were in 2010 in the residential sector and almost more than eight times cheaper in the utility sector, falling from  solar capacity has grown from a blip on the radar (less than 0.1% of total generation) to a total 2021 capacity of over 94 Gigawatts (GW).

As solar programs have sought to grow, the understood reality has been that the key to unlocking even more solar installations is energy storage. From the Duck Curve to intermittency, many of the most notable hurdles in the world of solar energy can be solved if the power generated by the sun could be efficiently and affordable stored  to ensure that energy could be used when and where it’s most needed. The energy storage sector, however, has been slower than solar to grow in past years, but that seems poised to change with falling battery prices poised to define the next decade.

Experts predict U.S. grid-scale storage capacity is set to grow by five times by mid-century, while the optimal pairing of solar + storage has been identified as the future of energy independence and reliability for homes, businesses, and even microgrids. For example, of the 14.5 GW of utility-scale battery storage in the U.S. pipeline from 2021 to 2024, 9.4 GW (65%) are set to be paired directly with solar generation.

But what’s driving this push towards solar + storage? And what are the opportunities missed when solar generation occurs without battery backup for it?

Utility Bill Savings

The first reason that energy storage as a partner of solar power is gaining favor is the most direct and obvious, but also the most motivating: savings on energy costs. With solar power installed on a home or business without batteries, the only actions the customers can take is to consume the solar power or to send it back to the grid (in regions that allow net metering). That’s the only flexibility offered, and because solar panels aren’t always producing at the time when customers most need energy, the amount generation cuts into power demand for the building can be suboptimal. For example, peak power usage often occurs during late afternoon and early evening, the time when the sun is not at its peak so solar generation is falling.

To try and balance this misalignment between solar supply and consumer demand, utilities often create specific rate structures that encourage consumption during hours where solar is plentiful and charging more during those peak hours. But again, the normal customer can only have the flexibility to use energy or not at a given time, there’s not much more they can do to adjust.

That all changes, though, when these solar customers also invest in battery storage!

When these solar installations are paired with energy storage, it allows those buildings to over generate from their solar panels during the day to charge up the batteries, only to tap into that energy later during the day when demand is peaking and energy costs are highest. Customers with these time-variable rates can utilize solar + storage to reduce their energy costs, all unlocked thanks to the availability of batteries. Study finds that intelligent on-site energy arbitrage like this allows real customers to unlock a further 30% of energy bill savings.

Further, consider the momentum in the world of tiny homes, where homes require less than 10% of the power of an average home and which have seen annual builds in some regions grow by as much as 200%. These homes can readily have their owners see 100% energy bill savings with proper installation of solar plus storage given their low energy needs, though that would be impossible without energy storage to ensure that power was available at night and when the sun wasn’t shining.

Further Decarbonization

Homes and businesses that invest in solar installations are often thrilled by their economic benefits, but often these are decision-makers who are also motivated by the desire to contribute to the clean energy future. Solar panels are one of the most impactful and visible ways that a building can demonstrate its commitment to greenhouse gas reductions, helping to decarbonize the local area.

Like the dollars and cents of it all, the amount of emission reductions possible with a solar installation is only enhanced when paired with energy storage. And even better: the patterns and actions such customers can and should take to achieve these goals mirror the exact same actions as the ones they should use when simply trying to save money. By using solar panels to charge their on-site batteries during the middle of the day, and then using that energy once the sun goes down, these customers can have 100% renewable energy running their systems for a much greater portion of the day. A customer with solar panels but no batteries is at the whim of the sun’s pattern and the cloud cover to know when they can use carbon-free energy, but the optimized solar+storage customer can carefully plan how to use solar energy for their needs well into the night.

Even better, these actions aren’t just reducing the carbon footprint of the home or business with this solar+storage installation, but on a grid-wide level those customers are also moving the needle of energy markets to allow for new large-scale renewables to come onto the grid. The more a building relies on its own energy generation, the more transmission capacity and power consumption demand is met by new utility-scale solar, wind, and other renewable projects. And these capabilities are part of the reason that the Solar Energy Industry Association finds that the long-term success of solar energy and its ability to scale beyond 20% of the grid mix relies wholly on the cost-effective integration of batteries and other energy storage.

Unlocking Additional Capabilities

Beyond the main drivers of cost and sustainability, those who suitably invest in batteries to pair with their solar systems will enjoy a suite of additional capabilities and benefits for their trouble.

Enhanced Reliability

First, and core to the energy storage experience, is the increase to on-site energy reliability. When a grid outage occurs, customers are typically out of luck when it comes to keeping those lights on. In some areas where outages are more frequent (such as hurricane-prone Florida or wildfire country in California), households and businesses may invest in backup diesel generators so they can keep the lights on when the power providers cannot. Given how expensive, loud, inconvenient, and dirty these generators are just goes to show how valuable that reliability of backup energy is to these customers. But energy storage, especially when paired with solar panels, can provide a much preferable backup energy solution. Batteries can always be plugged into the house, they don’t require a large footprint, and they don’t require the acquisition of gasoline or other fuels because a rooftop’s solar panels will continue to generate even when the grid goes down.

Mobile Energy Capabilities

Another benefit of energy storage, especially as batteries become more modular and mobile like Joule Case solutions, is the ability to take your clean energy with you. Whether it’s for camping, for running tools out in the yard or on the worksite, or to put on outdoor parties and events away from electrical outlets, homes with solar and mobile batteries can charge up their batteries with free energy from the sun and then use that electricity for their power needs, wherever they happen to be. Compare that with the standard practice otherwise, which once again is expensive and polluting diesel generators, and the benefits become even clearer.

With the passage of the Inflation Reduction Act (IRA) earlier this month, the United States made the most sizable investment in achieving its climate goals to date. Regardless of the political context or motivations, one thing is clear: the biggest beneficiary of the act could be businesses that rely on portable power solutions.

Before the IRA, business owners could only take advantage of a narrow tax credit applied to energy storage when connected to a solar-capture system. Moving forward, energy storage (regardless of charging method) now qualifies for a substantial incentive.

The IRA now provides a 30% tax credit for business-owned battery systems above 5 kWh. For reference, the vast majority of Joule Case food truck customers purchase 12-18 kWh of energy storage. This incentive took effect retroactively on January 1, 2022. This means that any system that has been purchased and deployed this year benefits. Business owners can claim this credit on installed battery systems through 2033. The credit begins to sunset in 2034, dropping to 22.5%, and then to 15% in 2035 and down to 0% in 2036.

Many Joule Case customers have already been able to take advantage of tax credits because they were able to link their battery storage to solar. Clearly, not all locations and applications have that luxury (e.g. food carts with no space to install solar panels), resulting in frustration that efforts to reduce carbon emissions weren't similarly rewarded. Now, there is no difference.

When compared to other portable power options like generators, a battery system is a substantially cheaper alternative in the long term. This new tax credit makes the return on investment even better and reduces the upfront sticker shock of the side-by-side comparison to generators.

If you are interested in receiving a free, no-commitment energy cost analysis, we're ready to help!


Disclaimer: We are experts at advanced power systems—not law and taxation. We highly recommend consulting your attorney and accountant to understand how to fully take advantage of the tax incentives that might be available. This article does not constitute professional tax advice or other professional financial guidance and should not be used as the only source of information when making purchasing, investment, or tax decisions.

Dronedek Announces Partnership with Joule Case to Ensure Eco-friendly, Rugged & Reliable Power for its Smart Mailboxes

INDIANAPOLIS – July 11, 2022 – Dronedek, known for its “mailbox of the future” that will provide secure deposit of autonomously and traditionally delivered packages, today announced a partnership with Joule Case to provide reliable, emissions-free battery power to the units.

“We met the Joule Case team at the Consumer Electronics Show earlier this year and were impressed with their sustainability mission as well as the reliability of their batteries – even in an outdoor setting where weather can wreak havoc,” said Dronedek CEO, Dan O’Toole. “We align well and couldn’t be more excited to partner with Joule Case.”

Based in Seattle, Wash., Joule Case is leading the green revolution with a next generation battery technology that can silently power anything from food trucks to the main stage to EV fleets without the toxic fumes and noise produced by traditional gas-powered generators. Joule Case battery systems are energy-agnostic and capable of storing energy from solar, wind and other renewable sources as well as traditional energy inputs. 

Joule Case has just launched a new investment round, seeking an additional $5 million to fuel continued growth and expansion into new markets where clean, safe and cost-efficient renewable power is a strategic priority and an ideal match with the company’s portable, emission-free energy storage expertise and product line. 

“We noticed Dronedek because of its incredible fundraising record and knew we could help them with long-term power reliability, regardless of location,” said Joule Case CEO James Wagoner.

“Our partnerships are leading the way when it comes to helping the planet while also improving consumers’ lives,” O’Toole said. 

Want to invest in Joule Case? Join our Community Round on Wefunder!

About Dronedek: Dronedek is one of the first companies in the world to focus on package security for traditional and autonomous delivery methods. Designed to accept drone delivery, the app-controlled smart mailbox also accepts traditional mail delivery and is destined to become an everyday utility service like power or water. The device will keep packages hot or cold; will alert users to package arrival; recharge drones; and even serve as an emergency alert. Learn more at www.dronedek.com. See videos at Dronedek: The Next Generation Mailbox and New Dronedek Smart Receptacle

Media contact: Cheryl Reed at 317-446-5240

About Joule Case Inc: Joule Case provides power where you need it when you need it, with flexible, patented battery systems that easily scale for a variety of power applications. The company was started in a Boise, Idaho garage by James Wagoner and Alex Livingston, fueled by their shared passion to enable clean and renewable energy to reach more people. They have spent years developing the unique stackable, portable, scalable, easy-to-use battery system now powering live events, food trucks and several other applications across the United States. The flexibility and adaptability of Joule Case systems can be combined together to make larger battery systems with minimal engineering and installation time.

Media Contact: Chad Biggs at [email protected]

Solidifying Joule Case's expertise and leadership in the development of innovative battery systems, President Alex Livingston and CTO Dave DeMuro have been selected to speak and present at The Battery Show, September 13-15, 2022 in Novi, MI.

The Battery Show is a leading advanced battery and electric vehicle technology conference that brings together engineers, business leaders, top-industry companies, and innovative thinkers to discover ground-breaking products and create powerful solutions for the future.

Livingston will present a case study on how Joule Case will help transform the future of fuel stations. By adding battery systems and solar panels to their infrastructure, fuel stations can remain relevant and useful to customers as they transition to electric vehicles. With the switch to renewable energy, these updated stations will also help alleviate the strain on the power grid that electric vehicles will bring. You can read more about our vision for the future of fuel stations here.

DeMuro, a leading authority in battery management systems, will take the stage alongside executives from Dell, Intel, and Microsoft to discuss Optimising Fast Charge for Consumer Batteries. During this panel discussion, these experts will outline solutions for delivering fast and full battery charging with minimal battery degradation, while considering for safety, speed, and thermal issues.

For more information, please visit https://www.thebatteryshow.com/.

About Alex Livingston

President @ Joule Case

For over 15 years, Alex has been responsible for top to bottom product development, both software and hardware. Alex wrote his senior thesis on distributed renewable energy storage systems and built his own electric vehicle in 2007. This ultimately led to the creation of his first battery startup, R2EV, which sought to revolutionize electric vehicles. An entrepreneur at heart and spirit, he holds multiple patents, including his latest entitled "Modularized ESS And Power Distribution System" and is once again focused on creating a revolution—this time by unlocking the possibilities of batteries to help supplement the massive power demands of electric vehicles on centralized power grids.

About Dave DeMuro

Chief Technology Officer @ Joule Case

Dave DeMuro is an innovative and analytical electrical engineer and MBA with more than 30 years of experience in consumer product development at Fortune 50 companies, including Apple and Motorola. He holds 17 U.S. patents, principally in the area of LiIon batteries and power management.

On May 21st, Joule Case partnered with the Southern Idaho Food Truck Association to power the inaugural Food Truck Feastival.

This was the largest food truck rally ever in the state of Idaho with 18 trucks participating—and we turned them all into electric food trucks—all powered by clean Joule Case batteries! This may also have been the largest food truck rally powered by batteries in the World. We’re still checking on that, but we’ve never heard of it before…

Hosted by the Boise Hawks at Memorial Stadium, over 2,700 guests picked the food trucks clean—they were completely sold out by the end of the event. In addition to the 18 food trucks, there was a beer garden and a live music stage that featured three bands. 

Joule Case provided power for all food trucks for the entire duration of the event. Over 5 hours of clean, quiet, generator-free power. Grid-scale needs like this present an opportunity for us to deploy our 540kWh battery trailer that we affectionately call ‘Bertha’. As you can imagine, not all food trucks are the same. Each truck, with different needs and built by different people, have a variety of power connections that our team needed to account for. For example, six of the trucks required 50 Amps high power, while the others required 30 Amps. 

Overall, the logistical hurdles were handled in stride by our team of experts and the operators were thrilled:

“We routinely trip circuit breakers when getting shore power from breweries. Your power had no issues!” – Rhett Atagi, Bochi Bochi

“I could hear the music! It was actually kind of eerie to have all of these trucks and no generators!” – Christine Hummer, Fusion Frites

We couldn't be more excited to continue to grow the brand, it's events like these that really help spread awareness while also being a great experience!

To learn more about how Joule Case can power your food truck, click here!

For a limited time, you can invest in Joule Case's Community Round!
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For a limited time, you can invest in Joule Case's Community Round!