JoEllen Depakakibo
WHY DID YOU START A FOOD TRUCK?
I opened my cafe Pinhole Coffee in San Francisco in 2014. The intention was to stimulate senses with Coffee, Art & Community. My wife and I had a baby June 2020, the beginning of the Pandemic, and it didn't take long to make the decision to move close to her family in Ojai Valley. I wanted to sustain my cafe in San Francisco as well as have an extension of that magic down in Ojai. So the dream of Pinholita Coffee Van started, and the manifestation of it continues.
WHAT'S ON YOUR FOOD TRUCK MENU? WHY DID YOU CHOOSE THIS CUISINE?
Our menu is a paired down version of our cafe's offering of espresso drinks. I've been in specialty coffee since 2002, so it's important to me to serve quality drinks utilizing time, temperature and weight. There are so many local coffee roasters, and I aim to highlight many of them by rotating them periodically. I'll have additional non coffee wellness drinks like Hibiscus and Matcha lattes.
WHAT'S THE BEST PART OF BEING A FOOD TRUCK OPERATOR?
Being able to drive to different and diverse communities. It's interesting to be. a part of those communities when I set up, even if it's just for a few hours.
WHAT HAS BEEN YOUR EXPERIENCE WITH JOULE CASE AND YOUR NEW BATTERY SYSTEM?
WHAT WAS THE INSPIRATION BEHIND YOUR TRUCK/MENU?
We’re called Pinhole and that’s a photography term of just taken from a small opening and producing a bigger picture. When light’s exposed to it, it creates an image and I just always like to think of it as all of the small things that make up a whole. We’re just a small thing, but if we all do little things, it can make a big difference in the world.
WHAT ADVICE WOULD YOU GIVE TO ANOTHER FOOD TRUCK OWNER/OPERATOR?
WHAT MADE YOU CHOOSE TO USE JOULE CASE AND A BATTERY SYSTEM TO POWER YOUR OPERATION?
Equipment