Our partner, Insane Impact, manufactures a line of products that live up to the name—impressive portable LED screens—that instantly transform any event into a memorable, engaging experience.

Founded in 2015, CEO Tod Puetz and his team have grown to become the industry leader. Through direct sales to customers and a nationwide LED screen rental network, Insane Impact has helped make this technology accessible for events of all sizes… and attendees have taken notice.

Insane Impact’s product family includes portable LED screens, ranging from 12’ x 7’ to 23’ x 13’, that are towed on trailers. They also manufacture MASSIVE video walls for stadiums, amusement parks, and other permanent applications.

In the Beginning

In March 2022, Insane Impact was presented with an innovative challenge by a potential customer: How can you power one of your portable screens WITHOUT a generator? See, this particular customer had to deliver an unforgettable experience but also adhere to sustainability standards that fuel-guzzling, emissions-dumping generators couldn’t possibly meet.

Taking this challenge head-on, Insane Impact VP of Sales, BJ Supple, recalled hearing about Joule Case’s progress in using portable electric storage to decarbonize huge events like music festivals. Through a quick internet search, it became clear that our industry-leading solutions could be a perfect fit.

Hand-on Partnership

After an initial capabilities meeting, both teams went to work to develop a demonstration unit to prove the technology. To oversee a successful implementation, Joule Case CTO, Dave DeMuro, and VP of Sales, Justin LeVrier, traveled to Insane Impact HQ in Clive, IA. Working alongside the Insane Impact team to build and test this initial setup, the preliminary results proved even more promising than initially planned. The Joule Case system provided hours of high-performance power all from clean, quiet batteries.

The next step was to finish the installation with a full complement of batteries and inverters and make the final delivery. Once on-site, performance again turned heads. The original test parameters were more strenuous than real-world use. For instance, portions of the test ran the LED screens at full brightness but when used normally, the brightness is only about 60%. The end customer reported nearly 24 hours of power!

Benefits of Battery-Powered LED Screens

If you want to create a memorable event, one of Insane Impact’s LED screens is a must-have. Here are a couple of reasons why using battery systems for power ensures the best experience possible: 

1. Clean, Quiet Power - The most obvious benefit of a battery system is that they don’t combust fuel to produce power. This means no toxic emissions or constant loud hum that most people try to stay away from.
2. Stay Ahead of Regulations - Like the original customer who came to Insane Impact looking for a more sustainable way to power a portable LED screen, more and more entities are implementing restrictions on gas and diesel generators. Just look at the California generator ban. As these restrictions gain popularity, you may lose out on opportunities to use an LED screen if you’re still using a generator.
3. Lower Total Cost - A portable LED screen is a long-term investment, no doubt. Protect your investment by pairing it with a Joule Case clean energy system. The upfront cost will be more compared to a generator, but you won’t have to worry about refilling with fuel, maintenance, breakdowns, or the loss of opportunities because generators aren’t allowed. This all adds up. Contact a Joule Case expert today who will help estimate just how much you can save by switching to batteries.

“By partnering with Joule Case to create battery-powered LED Displays, we are not only removing emissions and minimizing the carbon impact, we add flexibility to where and how we can use our displays while removing the background noise of traditional generators. It really is about elevating the experience for everyone, and we couldn’t do that without Joule Case.”

Tod Puetz, Founder and CEO, Insane Impact